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Objectives and values

Our charity aims to relieve poverty in the Middle East. These are our objectives and values.


Healthcare Development:
Working with our partners we are developing an innovative healthcare strategy that aims to provide the highest quality of care in a cost-effective manner.

Economic Development:
In the area of economic development we strive to reduce unemployment in individual communities, by supporting small and medium sized projects.

Social Development:
Our work in social development involves providing new families in deprived areas with basic facilities to facilitate a brighter future.

Read more about our appeals and projects


Delivering Excellence through commitment to continually improve quality of care.

Respecting people, showing compassion and improving lives.

Working together, treating one other with respect and dignity, and leading by example through the notion of accountability.